Started by David Moon, Jessica Nguyen, Brian Lee and Shashank Easwar, Past the Pink is a breast cancer initiative to break the stigma associated with the color pink in the month of October. Most teens view Breast Cancer Awareness Month as just a chance to wear pink to football games, but it is a time for us to support and understand how this debilitating disease affects countless numbers of people. The primary goal of this movement is to prioritize people. 

Past the Pink hopes to rebrand the Oct. 26 Pink Out game as a Past the Pink game. They are selling and distributing t-shirts for $14, and 100% of the proceeds will go to the National Breast Cancer Foundation. The shirts are to be worn at the game to define a new movement for breast cancer awareness.

In the the t-shirt design above, the black color de-emphasizes the usage of the color pink, while the break in the pink ribbon weaving through the word “Pink” symbolizes the breaking of the stigma that has been built in association with breast cancer.

If you have any questions, feel free to contact the team at [email protected].